Asda: Remove Klu Klux Klan style outfits

You know the business marketing and advertising world is shockingly unrepresentative when business executives representing one of the biggest superstores in the country, indeed the world, approve a product which is identical to the dreaded and feared Klu Klux Klan outfits.

For products to be approved they have to pass a myriad of people and levels. What is extraordinary is that no-one said, ‘Hmmmm you are kidding about this product. Do we really want England fans willingly or unwittingly being dressed up as the KKK?

To add insult to injury, when activist Zita Holbourne politely pointed the error out to Asda executives, they basically told her to take a jump, with the usual non-apology - an apology that says, 'We’re sorry that you are offended.'

The real issue here is that companies such as Asda pay scant regard to their massive BME customer base, both by dismissing the issue of offence, but also these companies clear lack of diversity, particularly at the top where decisions are made.

The Daily Mirror asked its readers: "Does this ‘football hood resemble a KKK hood?"

More than 75% said yes.

Support the petition, but also write to ASDA about who, and why, this awful product was approved?

Simon Woolley