The Coexistence Trust: Campus FaithHub campaign

The Coexistence Trust has launched a new campaign targeting Muslim and Jewish students via social networking sites such as Facebook and Twitter.

The Trust is a network of senior Muslim and Jewish political leaders worldwide, and provides a unique bridge across the political spectrum to combat Islamophobia and Anti-Semitism, helping governments tackle racial and religious intolerance.

The new campaign is a series of six short You Tube videos featuring students giving ‘for’ and ‘against’ opinions about male circumcision (practised by both faiths); food (Kosher and Halal); and gender equality.

The campaign will be housed on the new Campus FaithHub microsite and aims to encourage the viewer to click on different videos which align with their views on the subject. The objective is the foster greater awareness of what young people from Muslim and Jewish faiths have in common as opposed to what divides them.

The campaign comes ahead of the Campus FaithHub 2010 Tour of seven universities to promote the benefits of collaborative social action.

Commenting on the Campus FaithHub Rokhsana Fiaz, co-director of the Coexistence Trust, said: “We want the viral videos to spread like wildfire across the social media, to get Muslim and Jewish students thinking about the cultural issues that they have in common.”