Magnus Djaba: We have our new Black President

When I received the news, I had look twice, not just because Magnus Djaba is friend but it was rather due to the fact that his presidential role is global.

The advertising world was a buzz yesterday when the news came through that UK CEO of Saatchi & Saatchi, Djaba had just been appointed as the company’s Global President.

Generally speaking, the advertising world shockingly lacks diversity, particularly that of African and Caribbean descent. Therefore, that Djaba has been the UK CEO of, perhaps the best known Ad agency on the planet is a big deal, now he becomes the global head honcho.

We at OBV are particularly proud of Djaba’s success not least because it was the CEO himself that offered to partner OBV on its multi -award winning advertising campaigns. Djaba’s conversation with me during that first meeting went something like this:

‘Simon, our partnership with OBV is not a charitable endeavour. I want the company’s most creative minds to be inspired to change our world, win awards, and get people talking about challenging issues.’ That, he argued, 'is good for business, great for OBV and is beneficial for society too.'

What’s really important to know about Djaba, is that he’s at the top of his professional game and on a global scale, but he’s simply just not flash or arrogant with such a status. On the contrary.

On those unguarded moments when he does talk about his success, the trail goes back to his African heritage, his parents and particularly his father who taught him the ethics of hard work, an entrepreneurial mindset and above all to decent.

Congratulations Mr President!

Simon Woolley