OBV: Getting the vote out

With only ten days to go before polling day OBV will now largely focus attention on getting BME communities to vote on May 7th.

Our voter registration campaign bus, the ‘OBV eXpress’ visited over 20 areas around the country and engaged with thousands in a broad discussion about political engagement and voter registration.

Our groundbreaking ‘whitening up’ ads, created the only comprehensive discussion about race inequality during this election campaign. Now our focus is on getting the BME vote out, and continuing the debate about institutions and policies being inclusive and representative.

Again we will use our thought provoking posters and collaboration with Saatchi & Saatchi in phase 2 of the campaign: ‘If we don’t vote, we take the colour out of Britain’.

There are more than 100 billboard sites around the country, many in marginal seats that OBV will be campaigning in to help generate more discussion about race equality and inspire BME individuals to vote.

We must not forget that in more than 160 seats the BME vote could decide who wins and who loses on May7th.

That's real power.

Simon Woolley