Research Shows BME TV Watching Habits

Research will be revealed at the Oxford Media Convention on Wednesday showing the differences between different ethnic minorities and white audiences’ television patterns The Sunday Times reports.

The research will be presented by Trevor Phillips, former chair of the Equality and Human Rights Commission, and will exhibit the viewing choices made by different ethnic groups. White audiences were shown to prefer dramas while ethnic minorities preferred programs that showed diversity like The Apprentice and Citizen Khan, as well as political programs like the Queen’s Address and the General Election leaders’ debate.

The Apprentice commonly features contestants of many different races and sitcom Citizen Khan follows the story of a Pakistani Muslim community leader. Interest in programs that display diversity and political issues is widespread for minority viewers. “The extent of the difference is astonishing,” Mr. Phillips reported to The Sunday Times.

The research is bound to challenge stereotypes and promote diversity within the media industry.

Mary Schlichte

Original story: http://www.thesundaytimes.co.uk/sto/news/article1672855.ece?CMP=OTH-gnws...