Saatchi’s OBV campaign wins top PR prize

Saatchi and Saatchi’s strong innovative ad campaign for Operation Black Vote - ‘If you don’t vote you take the colour out of Britain’ - took home the top prize for a PR campaign at a prestigious award ceremony last week.

The first ever UK Agency Awards, a joint venture between The Art of New Business and Don’t Panic Events, was held in a glamorous ceremony at the Emirates Stadium on Thursday attended by 200 industry professionals from 62 agencies across the UK.

Saatchi and Saatchi’s CEO Magnus Djaba who drove this campaign with his creative team always said:

If we’re going to be involved we’ve got to excite, encourage and get people talking about the issue of why it’s important to get involved in politics."

This is the third nomination for prestigious awards including the Lion Awards in Canne, France and the International Digital Awards in Berlin, German.

Simon Woolley of Operation Black Vote said:

This campaign was seen 98 million times in the space of a month. It created a conversation and debate about what happens when we don’t get involved. Directly and indirectly tens of thousands registered to vote. I can’t thank enough the artists - Sol Campbell David Harewood, Tinie Tempah, June Sarpong and Ade Adepitan, and the photographer Rankin, and everyone at Saatchi’s for this campaign."

Staff reporter